SMUG – Heating or Eating
SMUG – Heating or Eating
Leadership in advance of winter. Let’s look at the impact of cost of living increases on customers’ behaviour and what our organisation needs to do in response. Eg you might be an insurance company with no obvious immediate connection to heating/eating, however customers may be looking to reduce costs in all areas, which might mean more shopping around, different decision making criteria, more price challenges, some tough thinking about what they really value and what is a nice to have, heating using different methods and different risks, some customers deciding to risk not having insurance at all with a knock on effect for claims involving uninsured drivers, increased payment failures, canx DDs, increase in fraudulent claims etc and the pressure ... Read More