Senior Manager’s User Group (we’re SMUG!) – 3rd Party Review Sites Review Sites – those wonderful places that expose your laundry in public whether you like it or not! Love them or loathe them your control over them is very limited, but its risky to leave them fester without your engagement. As my Mother used to say, “if you’re going to show your knickers, make sure you know what they look like” This session will uncover the secrets behind the algorithms, particularly around Trustpilot as its one of the dominant platforms but the insights are equally relevant to Google, Reevoo, Feefo, Facebook reviews, Yelp, Amazon, Tripadvisor (travel, tourism, entertainment), The Review Place (new homes) etc etc etc. You could even ... Read More