Please login to view our members-only information and resources.

Member Login

Forgotten your password?

Not a member?

To apply for membership, please select the correct membership type below, then fill in the application form online.

The Art of Selling

NEW DATE - 28 & 29 September 2017
Venue: The Clayton Hotel, Cardiff
Price: £399.00+VAT pp    *10% discount for 2 or more people

We are excited to announce that we are delivering another of our training workshops focusing on Sales. This is a two-day programme that will enhance the skills of your sales agents. 

Turn your average sales people into top performers.  This course is ideal for Inbound Outbound Sales through service or pure sales.


Great selling starts with the customer and understanding their motivations, buying styles and goals. Understanding how customers buy enables salespeople to guide and support them through the buying process giving them the skills and tools to help the customer reach a positive buying decision.


This course will be delivered by our exceptional Sales Trainer Nicky Courtney who has a wealth or Industry experience in a range of Inbound and Outbound Service and Sales Contact Centres.  This gives her great insight into the challenges your people face and enables her to take the fear out of any sales situation.

Programme Content
Introduction to Selling – What is important in selling today. How selling has evolved
Why Customers Buy – Understanding the buying process, buying motivations and buyer styles
The Sales Process 
-        The importance of preparation  
-        Why we need call objectives      
-        Establishing the decision maker 
-        How to navigate the gatekeeper              
-        Signposting         
-        Building rapport                
-        Establishing needs           
-        Presenting our solution 
-        Why objections are raised and how to manage them      
-        Closing with confidence
Places are limited so book asap to avoid disappointment!
To book your place on this course please email

In this section