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 James Alden – South Gloucestershire Council

James joined the board in 2017, having Chaired the Forum's Public Sector Group since 2012.
James is currently responsible for Customer Services at South Gloucestershire Council, having a background in local government combining both Customer Services and back office administration including debt collection. His experiences have focused on striving to identify opportunities to continually improve the customer journey and experience whilst delivering efficiency savings. This has included projects centring on technology, channel shift, complaints, people and cultural change. This has gained best practice recognition along with several SWCCF Awards. 

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